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Paul Cronin
Merger & Acquisition Advisor
True North Advisors Group

Paul Cronin, “The What’s Next? Guy”, sells businesses so their owners can discover “What’s Next?

Paul Cronin has over 30 years of professional experience in sales, management, consulting, and entrepreneurship.  He has owned three businesses including a data analytics business, a golf training business, and an exit planning/consulting business. He has been part of the Mergers & Acquisitions world since 2009, initially in the exit planning before moving to transactional work at several firms.  Paul joined the M&A practice at True North Advisors Group in 2021.

Paul’s background includes being part of the team that grew Eden Toys, a small NY-based toy manufacturer, into a $100 million company serving thousands of US retailers including TJX, Macy’s and Nordstrom.  Paul led a team of 16 salespeople (both field reps and inside sales reps) generating $20 million/year and serving 6,000 customers.

As a speaker, Paul has presented at law firms, CPA societies, professional associations, and colleges such Harvard Business School, Northeastern University, Babson College, Bentley University, Wheaton College (MA), Emerson College, Wellesley College and Salem State University (MA).

Paul has a Bachelor of Science from the D’Amore-McKim School of Business at Northeastern University in Boston.  Paul is an avid golfer, splits his time between Boston and Cape Cod, and is married with two adult daughters.

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